Infographics: The Power of Visual Storytelling

Lankow, Jason & Ritchie, Josh & Crooks, Ross

Infographics: The Power of Visual Storytelling

2012 Hoboken, New Jersey, Wiley

A milestone for information design! When successful designers write and design a book, the result is something really valuable.

From the back cover:
The explosion of data created and content shared in the Information Age has fundamentally changed the way we communicate today. Infographics and data visualization can convey your message in a concise and engaging way that sets it apart from the noise. Infographics: The Power of Visual Storytelling shows you how to use visual communication to attract, inform, and even entertain your audience. These tools can help us understand complex concepts easily and provide insights that lay hidden in raw data. Infographics provides easy-to-follow and actionable tips and strategies to create compelling and shareable visual content, including: The various forms that information design and data visualization take, including static, interactive, and motion graphics, and best practices for the use of each. Social media strategies for distributing and promoting your content to make sure people see it—and more important, share it. The dos and don’ts of information design, enabling you to guide the process of creating them to be interesting, accurate, and effective. Coverage of emerging trends, technologies, and the myriad applications of infographics in the not-so-distant future. With Infographics , you’ll be able to transform previously buried or boring data into captivating visuals that can build your brand visibility, garner an engaged following, and grow your sales.